Project: Propel Co:Labs

A global experience platform for Gatorade's water brand, Propel, and their community of passionate exercisers. This event series brings together influencers, trainers, and consumers at unique fitness pop-up spaces that include workout sessions, healthy food and educational panels.

A highlight of the event series was the inaugural Co:Labs Fitness Festival where over 2000 attendees enjoyed workouts, panels, and music from top artists. The event was a viral smash with over 1 billion media impressions, setting the stage for this annual event to grow and expand in 2018.